For newsletter writers who want their own blog

Many newsletter writers send an issue and then lose it in inboxes. With Khalid, each issue is also a blog post that search engines and AI tools can find, and the list of readers stays on your own site.

Who this is for #

Newsletter writers who publish on a regular day, alone or with a small team, and want their archive to bring in new readers from search.

The problem it solves #

When the newsletter and the website live in different tools, the archive is hard to find, the sign-up form sits on someone else's page, and moving away means exporting and hoping nothing is lost.

What Khalid gives newsletter writers #

  • One place for both. Each post can go to subscribers by email from the blog newsletter.
  • Clean lists. Readers confirm their address by email, and you can run more than one list.
  • A welcome for each reader. A welcome email goes out when someone joins.
  • A digest when you are busy. Send a round-up of recent posts in one email.
  • An archive that ranks. Every issue is a post with the SEO and AI search setup built in.
  • Your list stays yours. Your subscribers sit in your own database, and a backup holds them with everything else.

Khalid does not count email opens and does not take payments. If you need either, keep that part in a tool that does.

How to set it up #

  1. Add your mail provider and your postal address to site.toml.
  2. Write a welcome email in plain words: who you are, what you send and how often.
  3. Add a sign-up form to the end of your posts and to your about page.
  4. Publish your next issue as a post, then send it with khalid newsletter send and its slug.

If you are moving from Substack, Ghost or Medium, the blog migration tools bring your old issues over and keep their addresses working. The newsletter guide walks through each step.

See it live #

Open the newsletter example site, a whole blog set up for newsletter writers.

Next use case: a local business blog. Also see a membership blog.

About the author

The Khalid team

Makers of Khalid at SerpDad

Experience Builds Khalid in the open, with every change checked by tests before it lands

Khalid is made by SerpDad, a small team that builds SEO tools. The code is written by Claude, an AI model from Anthropic, and reviewed against a written ten-point checklist before it lands. Every rule, test and decision is public in the repository, so you can check how any part of Khalid works.

Free and open source. Pick one of three ways to start.

Start a blog

Posts that link here

Comments are not open on this site.