A multilingual blog for readers in more than one language

If your customers speak more than one language, your blog should too. Khalid runs a multilingual blog from one site folder, and it tells search engines which version of each post is for which reader.

Who this multilingual blog setup is for #

A business that sells in more than one country or language, with writers or translators for each language.

The problem it solves #

Translations often live as separate sites, or in plugins that fight each other. Search engines then show readers the wrong language, or treat a translation as a copy of the same page. Readers land on a page they cannot read and leave.

What Khalid gives a multilingual blog #

• One folder per language. English posts sit in content/en/, German posts in content/de/, and so on.
• Linked translations. Posts that share a translation key are linked to each other, and Khalid adds the language links search engines look for, known as hreflang.
• Each language gets its own pages. The home page, lists, feeds and sitemaps come in every language.
• A check for gaps. The checks on every post warn when a post has no version in a language you publish in.
• One look everywhere. Theme sync gives every language the same brand.

Two limits today: search inside the blog understands English and German words best, and the system pages and confirmation emails Khalid writes itself come in English and German.

How to set it up #

1. List your languages in site.toml, such as languages = ["en", "de"].
2. Write each post in its language's folder.
3. Give each pair of translated posts the same translation: key, so Khalid links them.
4. Translate your about page and author pages too, so every reader can see who writes.

The SEO and AI search features do the rest. Google's own guide to managing multi-regional and multilingual sites explains why the language links matter.

See it live #

• Open the multilingual example site, a whole multilingual blog.
• The demo blog in German shows the language switch on a smaller scale.

Next use case: a membership blog. Also see a local business blog.