A first topic cluster, step 3: link the cluster
The links are what make posts a topic cluster. Which links each post needs, what words to use for them, and how to check them.
workflow
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A first topic cluster, step 2: plan the posts
Turn one subject into a topic cluster plan a small team can write. One long main post, six short ones, and a brief for each.
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Planning a content calendar a small team can keep
How to plan a content calendar that a small team can actually keep, with a free template, a simple weekly rhythm and room for refreshing old posts.