The 2026 content benchmark: what 140 blogs show
Our content benchmark read 140 small business blogs in 2026. What they publish, what they skip, and the habits that set the strongest blogs apart.
Content strategy
Start here Content strategy, from plan to results
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News: our 2026 benchmark data is free to download
Sample benchmark data from our 2026 content benchmark is now free to download under an open licence, with a data dictionary and method notes.
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A first topic cluster, step 3: link the cluster
The links are what make posts a topic cluster. Which links each post needs, what words to use for them, and how to check them.
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Search traffic in 2026: what our client charts show
How search traffic moved for the blogs we look after this year, where the clicks came from, and the three charts we now send every client each month.
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A first topic cluster, step 2: plan the posts
Turn one subject into a topic cluster plan a small team can write. One long main post, six short ones, and a brief for each.
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A first topic cluster, step 1: pick one subject
The first step of a topic cluster is the hardest. How to pick one subject your readers ask about and your team can cover well.
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The content brief template we use for every post
The content brief template Larkspur Studio fills in before any post is written, section by section, with a finished example you can copy.
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The 2026 content benchmark data, free to download
Download sample rows of our 2026 content benchmark data as a CSV file, with a data dictionary, our method, the licence and how to cite it.
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A content refresh playbook for posts that slipped
A content refresh playbook for small teams. How to find the old posts that slipped, decide what each one needs, and update it without losing what it earned.
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How to measure content ROI without a data team
A simple way for a small team to measure content ROI with the tools it already has, one spreadsheet and an honest count of hours and results.
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Planning a content calendar a small team can keep
How to plan a content calendar that a small team can actually keep, with a free template, a simple weekly rhythm and room for refreshing old posts.
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Content strategy for small teams: the complete guide
A content strategy a team of two to five can keep. Set goals, pick topics, plan a steady pace, brief each post, then measure and refresh.