The 2026 content benchmark: what 140 blogs show
Our content benchmark read 140 small business blogs in 2026. What they publish, what they skip, and the habits that set the strongest blogs apart.
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News: our 2026 benchmark data is free to download
Sample benchmark data from our 2026 content benchmark is now free to download under an open licence, with a data dictionary and method notes.
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Search traffic in 2026: what our client charts show
How search traffic moved for the blogs we look after this year, where the clicks came from, and the three charts we now send every client each month.
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The 2026 content benchmark data, free to download
Download sample rows of our 2026 content benchmark data as a CSV file, with a data dictionary, our method, the licence and how to cite it.
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Fact check: word count is not a ranking factor
Does word count decide rankings? We checked the claim that Google ranks longer posts higher. Our verdict is false, and here is the evidence.
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Keyword research for a small blog: the complete guide
Keyword research for a small blog: find the phrases buyers search, judge volume and difficulty with care, and plan one post per goal.