Refresh before you write anything new
Sent on
Most blogs we read have one old post that used to bring in readers and has slipped. Updating it is the cheapest win on the list, and it usually beats a new post for a month's effort.
The lesson
Pick the post that once did well, check what searchers want today, and rewrite the parts that went stale. Our playbook for posts that slipped walks through it step by step.
Three links
- The content benchmark: how often small business blogs update their posts.
- Core Web Vitals for writers: the speed habits worth keeping during a refresh.
- Search Console's performance report, to find the posts that slipped.
A reader asks
"Does changing the date count as an update?" No. Change what a reader sees, then change the date.