A first topic cluster, step 1: pick one subject
The first step of a topic cluster is the hardest. How to pick one subject your readers ask about and your team can cover well.
Your first topic cluster
A series in 3 parts, best read in order.
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A first topic cluster, step 2: plan the posts
Turn one subject into a topic cluster plan a small team can write. One long main post, six short ones, and a brief for each.
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A first topic cluster, step 3: link the cluster
The links are what make posts a topic cluster. Which links each post needs, what words to use for them, and how to check them.