Content strategy, from plan to results
Content strategy is the plan behind your posts: what you write, for whom, how often, and how you know it worked. A small team does not need a big plan. It needs a short one it can keep.
Read these four posts in order. They take you from a calendar your team can keep, through a brief for every post, to measuring what each post earns and refreshing the ones that slipped.
Start with these, in order
- Planning a content calendar a small team can keepHow to plan a content calendar that a small team can actually keep, with a free template, a simple weekly rhythm and room for refreshing old posts.
- The content brief template we use for every postThe content brief template Larkspur Studio fills in before any post is written, section by section, with a finished example you can copy.
- How to measure content ROI without a data teamA simple way for a small team to measure content ROI with the tools it already has, one spreadsheet and an honest count of hours and results.
- A content refresh playbook for posts that slippedA content refresh playbook for small teams. How to find the old posts that slipped, decide what each one needs, and update it without losing what it earned.