Larkspur Ledger
Latest posts
-
-
A first topic cluster, step 3: link the cluster
-
AI referral traffic: finding AI visits in analytics
-
Search traffic in 2026: what our client charts show
-
A first topic cluster, step 2: plan the posts
-
A first topic cluster, step 1: pick one subject
-
How AI search chooses the pages it quotes
-
Podcast episode one: put the answer first for AI search
-
The content brief template we use for every post
-
Video notes: debugging INP with field data
-
Structured data for blog posts, step by step
-
The 2026 content benchmark data, free to download
-
The 2026 content benchmark: what 140 blogs show
-
How to set up Google Search Console in 15 minutes
-
Core Web Vitals explained for content writers
-
The 7 best free SEO tools for a small blog
-
A content refresh playbook for posts that slipped
-
How to write answer capsules AI search can quote
-
Google Search Console vs Bing Webmaster Tools
-
How to measure content ROI without a data team
-
Hreflang for a two-language blog, step by step
-
Quillmeter review: a readability checker for editors
-
Planning a content calendar a small team can keep
-
Fact check: word count is not a ranking factor
-
Our editing checklist before a post goes live
-
XML sitemaps for blogs: what to include and leave out
-
Writing headlines that earn the click, not the bait
-
Internal linking for blogs: the complete guide
-
How to write a meta description that earns the click
-
How to optimise content for AI search: the complete guide
-
Search intent explained for content writers
-
How to choose SEO tools: a buyer's guide for small teams
-
SEO writing: how to write blog posts that rank
-
How to run a technical SEO audit: a complete guide
-
Content strategy for small teams: the complete guide
-
Keyword research for a small blog: the complete guide
-
A free SEO writing course in seven lessons
Numbers from 140 small business blogs, free to read.
Videos
-
Video notes: debugging INP with field data
Our notes on debugging INP on a blog. Read the field data, split a slow tap into its three phases, and find the cause in Chrome DevTools.
-
Core Web Vitals explained for content writers
What the Core Web Vitals measure, the scores that count as good, and the habits that keep a writer's posts fast without help from a developer.
-
How to run a technical SEO audit: a complete guide
A step-by-step technical SEO audit for small sites. Check crawling, indexing, speed, structure and markup, then rank the fixes by impact and effort.
Podcast episodes
-
Podcast episode one: put the answer first for AI search
Episode one of The Ledger, out loud. Priya and Maren explain why you should put the answer first, so AI search tools can find, trust and quote it.