The 2026 content benchmark: what 140 blogs show
Our content benchmark read 140 small business blogs in 2026. What they publish, what they skip, and the habits that set the strongest blogs apart.
Larkspur Ledger
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Numbers from 140 small business blogs, free to read.
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A first topic cluster, step 2: plan the posts
Turn one subject into a topic cluster plan a small team can write. One long main post, six short ones, and a brief for each.
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A first topic cluster, step 1: pick one subject
The first step of a topic cluster is the hardest. How to pick one subject your readers ask about and your team can cover well.
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How AI search chooses the pages it quotes
What we learned about how AI search picks the pages it quotes, and the writing habits that make a blog post easy to cite and hard to ignore.
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Podcast episode one: put the answer first for AI search
Episode one of The Ledger, out loud. Priya and Maren explain why you should put the answer first, so AI search tools can find, trust and quote it.
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The content brief template we use for every post
The content brief template Larkspur Studio fills in before any post is written, section by section, with a finished example you can copy.
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Video notes: debugging INP with field data
Our notes on debugging INP on a blog. Read the field data, split a slow tap into its three phases, and find the cause in Chrome DevTools.
Editor's picks
Videos
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Video notes: debugging INP with field data
Our notes on debugging INP on a blog. Read the field data, split a slow tap into its three phases, and find the cause in Chrome DevTools.
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Core Web Vitals explained for content writers
What the Core Web Vitals measure, the scores that count as good, and the habits that keep a writer's posts fast without help from a developer.
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How to run a technical SEO audit: a complete guide
A step-by-step technical SEO audit for small sites. Check crawling, indexing, speed, structure and markup, then rank the fixes by impact and effort.
Podcast episodes
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Podcast episode one: put the answer first for AI search
Episode one of The Ledger, out loud. Priya and Maren explain why you should put the answer first, so AI search tools can find, trust and quote it.
Numbers from 140 small business blogs, free to read.