Case study: a bakery starts its first email list
A neighbourhood bakery wanted to tell regulars about new bakes without social media. We set up an email list, a welcome email and a short weekly letter.
Kestrel & Lime Notes
Recently published
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How to write a marketing agency brief on one page
A one-page agency brief tells a marketing agency what you want, who for, and how you will judge it, so the first proposal is close to right.
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Write a welcome email that new subscribers read
The welcome email is the one message almost every new subscriber opens. Use it to say what they will get, how often, and one useful thing now.
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Case study: service pages for a family plumber
A family plumbing firm had one page for every job. We wrote service pages for the work they want more of, and pointed their map listing at them.
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How to earn more Google ratings without being pushy
Google ratings come when asking is easy and well timed. A short script, a direct link and a reply to each one are all most local firms need.
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How to write a local landing page that is not thin
A local landing page earns its place when it says something only you could say about that town. Here is what to put on one, and what to leave off.
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Case study: one clear booking page for a physio clinic
A two-room physio clinic had its booking page buried three menus deep. We rebuilt it as one clear page and linked every route to it.
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A Google Business Profile checklist for local firms
A Google Business Profile is often the first thing a nearby customer sees. Work through this checklist once, then keep it current each month.
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Case studies
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Case study: a bakery starts its first email list
A neighbourhood bakery wanted to tell regulars about new bakes without social media. We set up an email list, a welcome email and a short weekly letter.
-
Case study: service pages for a family plumber
A family plumbing firm had one page for every job. We wrote service pages for the work they want more of, and pointed their map listing at them.
-
Case study: one clear booking page for a physio clinic
A two-room physio clinic had its booking page buried three menus deep. We rebuilt it as one clear page and linked every route to it.
Email marketing
-
How to write a marketing agency brief on one page
A one-page agency brief tells a marketing agency what you want, who for, and how you will judge it, so the first proposal is close to right.
-
Write a welcome email that new subscribers read
The welcome email is the one message almost every new subscriber opens. Use it to say what they will get, how often, and one useful thing now.
Local search
-
How to earn more Google ratings without being pushy
Google ratings come when asking is easy and well timed. A short script, a direct link and a reply to each one are all most local firms need.
-
How to write a local landing page that is not thin
A local landing page earns its place when it says something only you could say about that town. Here is what to put on one, and what to leave off.
-
A Google Business Profile checklist for local firms
A Google Business Profile is often the first thing a nearby customer sees. Work through this checklist once, then keep it current each month.