Sample benchmark data from our 2026 content benchmark is now free to download under an open licence, with a data dictionary and method notes.
Find the AI referral traffic that assistants send to your blog, group them in your analytics, and learn what the numbers can and cannot tell you.
How search traffic moved for the blogs we look after this year, where the clicks came from, and the three charts we now send every client each month.
Turn one subject into a topic cluster plan a small team can write. One long main post, six short ones, and a brief for each.
What we learned about how AI search picks the pages it quotes, and the writing habits that make a blog post easy to cite and hard to ignore.
Episode one of The Ledger, out loud. Priya and Maren explain why you should put the answer first, so AI search tools can find, trust and quote it.
Download sample rows of our 2026 content benchmark data as a CSV file, with a data dictionary, our method, the licence and how to cite it.
Our content benchmark read 140 small business blogs in 2026. What they publish, what they skip, and the habits that set the strongest blogs apart.
A content refresh playbook for small teams. How to find the old posts that slipped, decide what each one needs, and update it without losing what it earned.
A simple way for a small team to measure content ROI with the tools it already has, one spreadsheet and an honest count of hours and results.
Does word count decide rankings? We checked the claim that Google ranks longer posts higher. Our verdict is false, and here is the evidence.
Writing headlines that win clicks without tricks. Five patterns that work, how to measure them, and the bait to avoid.
How AI search tools find, read and cite pages, and what a small blog can do about it. Crawler rules, answer-first writing, sources and measuring.
A content strategy a team of two to five can keep. Set goals, pick topics, plan a steady pace, brief each post, then measure and refresh.
Tools and reviews editor at Larkspur Studio
Head of content at Larkspur Studio
Technical SEO lead at Larkspur Studio